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Who We Are
BAER Institute helps companies achieve results. This is accomplished through applying principles from business analysis and effectiveness research that delivers revenue growth and increased earnings. Our processes are scalable and adaptable to a broad range companies. BAER Institute has created competitive advantage, and substantial performance improvements in industries such as: Semiconductor, Electronics, Defense Systems, Health Care, Fabrication, Mass Transit, Merchandising, Automotive, Machining, Plastics, Industrial Turbines, and Aerospace.
Executive Leadership
President: George Reyna
George is the co-author of the Results Section of the Malcolm Baldrige National Quality Award application, which Texas Instruments won in 1992. His business experience coupled with his academic background enables him to help senior management teams create significant competitive advantage. As an expert at Six Sigma implementation, business process design, and strategy development, he advises senior management and trains cross-functional teams in Six Sigma techniques, Lean Transformation, and project execution.

During the mid-90’s, as global operations manager he used Six Sigma as the business management process for TI’s DLP Printer and Display Products Division. This effort involved maintaining quality and performance standards while outsourcing critical technology in optics, high-performance lamps, power supplies, and electronics.

George has applied the Six Sigma process in diverse industries such as; telecom, semiconductor, electro-optics, and mass transit. He has trained cross-functional teams composed of manufacturing, design, purchasing, financial, marketing, and customer service. These teams learned to remove barriers between departments and functions to reduce process variability, eliminate non-value added activities, reduce cycle time, and increase inventory turns.

George graduated from the University of Texas at El Paso with a B.S. in Industrial Engineering, and received the Outstanding Industrial Engineering Senior award. He received a Masters in Business Administration from Southern Methodist University’s Cox School of Business Executive MBA program. He lives in McKinney, Texas with his wife, Katherine.

Managing Director Business Effectiveness: Michael McElhenie PhD

Michael works with leaders to navigate the complex dynamics of effectively scaling, merging, integrating and evolving their organizations. Throughout his career, he has designed and led major leadership, executive coaching, change, and learning projects for global and national clients, including American Airlines, Blue Cross/Blue Shield, Corporation for Public Broadcasting, Exelon Energy, HSBC, Intel, Merck, MITRE, Motorola, Nortel Networks, Progressive Insurance, PwC, Sabre, Sepracor Pharmaceuticals, Schering-Plough, TXU, Texas Instruments, The Nature Conservancy, Unicredito Banca, Unilever, Wal-Mart, World Bank and YMCA. In addition, he has led major humanitarian projects, many for the United Nations, around the globe in regions such as: Africa, Asia, Eastern Europe and the Caribbean.

He continues to serve the international community by facilitating organizations to address issues related to poverty, HIV/AIDS and women’s empowerment. In the Dallas/Fort Worth area, he is helping to form the Center for Public Dialog – a multi-faith, multi-sector effort with goals to revitalize democratic processes, inform public policy and create beneficial change in local communities. In addition, Michael works with the Integral Institute’s Business & Leadership Center to develop and disseminate ideas and applications that help organizations of all sizes to manage and succeed in our increasingly complex, ever-changing world. Michael received his doctorate in Organizational, Clinical and Experimental Psychology from the University of North Texas, and his Bachelor of Science in Neuroscience and Psychology from the University of Florida. He is a practicing licensed psychologist and a graduate of the Gestalt Institute of Cleveland’s renowned Organizational Systems and Development program.

He lives in Dallas, Texas with his wife Tracy and their three children.